Sunday Surprise Day.
In the late forties Milt Caniff and Noel Sickles did a series of newspaper comic strips ads together under the pseudonymn Paul Arthur. They had two clients: Mr. Coffee Nerves and Fels-Naptha. I have shown most (if not all of those, if you follow the links). Hre are two ads that are never mentioned, but I think they (or either of them) are involved with it as well. I have seen a lot of ads from this period and there are a lot of similarities between all of them. But these have that modern look of Caniff and Sickles in more than one place. I am putting them up here, so I can refer to them elsewhere, There done before the Paul Arthur ones, so I don't think it is someone aping them.
Very interesting, Ger. Great find!
ReplyDeleteI am still not sure who did them. Certainly not Caniff and Sickles on their own. But because it is early we may never know.
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