Reperations

Wednesday Advertising Day.

When doing our book, Behaving Madly, Craig Yoe and I had to make a lot of hard choices. For instance, we had two Elvis movie parodies, we had to choose from. One was by John Severin, a big name artist who was alreay in the book but might deserve another one because he is so much associated with this material. And this was not from Cracked, but earlier. The other one was by Joachim Albistur, a South American artist whom I admire much but who has not got a recognizable style to the general public. Then again, his parody was an actual parody written by Gary Belkin - one of the few big name writers involved with the Mad magazine imitations that are the subject of the book. He later even wrote for Mad. He may have also written the six page Mad parody by Tony Couch Jr. that ís in the book, so he is represented at least. In the end John Severin's parody won out, simply because it's evry good and very funny (and the opening illustration even serves as our endpapers). I feel so bad for Joachim. Left out again. So here he is.

Also, to show you how have worked on the book, here are the scans as they actually started out. Most of the Mad magazine imitations were very badly lay-out. Things were crooked and often have blacks were added to give the magazine more weight. I used my own jugdement in presenting the art at it's best, which sometime meant correcting the bad design decisions of the various editors. In this case, had I used this story I would have taken out the unnecesary blacks you see below.