No Pain, No Pain.
Wednesday advertising day.
Continuing my look into the advertising art of the Johnstone and Cushing company. Last week I noted that the Peter Pain and Neddy Nestlé ads looked a lot alike to me. One was signed Betts and the other looked like Lee Elias. This week I found another Nesté ad, which was signed Betts as well. It looks slightly different to the other one, but it's similar enough to cast some serieous doubt on my Lee Elias attribution.
Anyway, enjoy the. The Peter Pain series ran for a long time. My samples here come from 1950 to 1955. But I have aothers from 1956 and 1957, which I may show later. The quality of the art dropped during it's run, which can already be seen in the 1955 one.
I had another look at the Johnstone and Cushing article in Hogan's Alley #11, but I couldn't find any reference to Betts or either of these campaigns. It did allow me to identify some work by Greg Fleissel, which I'll get around to when I scan some of the more realistic newspaper ads.
In his reply Hogan's Ally editor Tom Heintjes gives the link to the Johnstone and Cushing article I mentioned, which is available online. I recommend it highly.