Saturday Leftover Day.
One of the few ad (or strip) series I managed to keep together complete, is the series of Philip Morris ads Lou Fine did in the late forties and early fifties. He did over a hundred of them, one every two weeks. The last few geatured Lucille Ball and the cast of I Love Lucy, which was sponsored by the cigarette company as well. Fortunately Fine numbered these ads (or at least, most of them) so I was able to ad new one to the list I first created. I am adding five new ones today, four from one of those microfiche sites and one from my own collection. I hope to end up with a complete run in color, of course.
Here are all of them in order. Or not really al, just as far as I got to putting them together. I will return later to complete it.
The first one I could find was from November 16, 1947. But counting back from the first numbered one, this should only have been #3.
I have one with an earlier date. This could be #1 or #2, but it looks stylistically from a later period.
1947-10-26:
Nov 16 1947:
Nov 30 1947:
Dec 7 1947:
Dec 18 1947, #6:
1948, an early unnumbered one:
The first numbered one:
Feb 1 1948 #9:
Feb 15 1948 #10:
Feb 29 1948 (leap year) #11:
#13 1948-04-04
#14 1948-04-18
#15 1948-05-02
#16: 1948-05-09
#17: 1948-05-23
#18:
#19:
#20
#24
#26
#31
#34
#36: 1949-02-20
March 20 1949 #38:
#39
Next, another unnumbered undated scan from 1949. Can you see where it should go?
Maybe here? It doesn't feature the slanted Philip Morris logo...
#42: 1949-05
#44
July 10 1949 #46:
#47 1949-07-24
Aug 7 1949 #49:
#50
The number is unreadable, but the number should be #52...
Sept 21 1949:
.. which gives me a problem, because that would make this #54...
Oct 16 1949:
.. and this one from a week later actually is #54.
Oct 30 1949 #54:
This one is dateless as well, but could be from November 13, 1949.
Nov 13 1949 #55:
Another unreadable number doesn't help.
Nov 27 1949:
And although this seems to read as #67, it could be #57.
Dec 4 1949 #57:
Making this one fit again as #58. And the Christmas message fits as well.
Dec 13 1949 #58:
#61 1950-12-02
#62:
Follow the link for the 1950/52 ones. What I haven't done yet, is check to see if there are any 1953 ads. I don't think I have seen any. That would mean that, with losing this account, the Sam Spade/Charlie Wild account and the Postum account, Lou Fine went from producing about two of these things every week to doing none...
April 2 1950:
#66, April 16 1950:
April 30 1950:
May 21 1950:
June 6 1950:
July 7 1950:
Aug 1950:
Oct 15 1950:
And a different version that ís cropped:
#79
Nov 12 1950:
Nov 19 1950:
Dec 10 1950:
Jan 7 1951:
October 15 1950 #79:
#84 1951-01-07
#85 1951-01-21
#85
#86 1951-02-04
#87 1951-02-18
March 4 1951:
#90, April 1 1951:
And then something I can't explain in any other way than a numbering mistake: in October the numering picks up at #90 again and continues from there! I have not yet had a chance to look at the intervening months, but I will do so and get back to this.
Oct 7 1951:
And why would I have two different ones for October 28?
Oct 28 1951:
Oct 28 1951:
Nov 2 1951:
#94 Nov 25 1951:
Dec 2 1951:
Dec 23 1951:
#97 1952-01-06
#99? 1952-02-10
At that point the series may have halted for a while. After the summer it resumed moved as a I Love Lucy ad series, to coincide with the new TV Show and still featuring the bellhop character (whose real life example used in that tv-show as well).
Aug 17 1952:
Sept 7 1952:
Sept 9 1952:
Sept 28 1952:
Oct 5 1952:
Oct 19 1952:
Nov 9 1952:
Nov 30 1952:
Dec 20 1952:
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