Saturday, August 31, 2019

Calling All Johnnys

Saturday Leftover Day.

One of the few ad (or strip) series I managed to keep together complete, is the series of Philip Morris ads Lou Fine did in the late forties and early fifties. He did over a hundred of them, one every two weeks. The last few geatured Lucille Ball and the cast of I Love Lucy, which was sponsored by the cigarette company as well. Fortunately Fine numbered these ads (or at least, most of them) so I was able to ad new one to the list I first created. I am adding five new ones today, four from one of those microfiche sites and one from my own collection. I hope to end up with a complete run in color, of course.



Here are all of them in order. Or not really al, just as far as I got to putting them together. I will return later to complete it.

The first one I could find was from November 16, 1947. But counting back from the first numbered one, this should only have been #3.

I have one with an earlier date. This could be #1 or #2, but it looks stylistically from a later period.

1947-10-26:

Nov 16 1947:


Nov 30 1947:


Dec 7 1947:


Dec 18 1947:


1948, an early unnumbered one:


The first numbered one:

Feb 1 1948 #9:


Feb 15 1948 #10:


Feb 29 1948 (leap year) #11:


#12

#13 1948-04-04

#14 1948-04-18


#15 1948-05-02


#16: 1948-05-09


#17: 1948-05-23


#18:

#19:

#20

#24

#28

#31

#34

#36: 1949-02-20


March 20 1949 #38:



#39

Next, another unnumbered undated scan from 1949. Can you see where it should go?

Maybe here? It doesn't feature the slanted Philip Morris logo...


#42: 1949-05


The number is unreadable, but this should be #44.

1949-06-12


#45 1949-06-26



July 10 1949 #46:


#47 1949-07-24

Aug 7 1949 #49:


#50

The number is unreadable, but the number should be #52...

Sept 21 1949:


.. which gives me a problem, because that would make this #54...

Oct 16 1949:


.. and this one from a week later actually is #54.

Oct 30 1949 #54:


This one is dateless as well, but could be from November 13, 1949.

Nov 13 1949 #55:


Another unreadable number doesn't help.

Nov 27 1949:


And although this seems to read as #67, it could be #57.

Dec 4 1949 #57:


Making this one fit again as #58. And the Christmas message fits as well.

Dec 13 1949 #58:


#61 1950-12-02

#62:

Follow the link for the 1950/52 ones. What I haven't done yet, is check to see if there are any 1953 ads. I don't think I have seen any. That would mean that, with losing this account, the Sam Spade/Charlie Wild account and the Postum account, Lou Fine went from producing about two of these things every week to doing none...

April 2 1950:


#66, April 16 1950:

April 30 1950:


May 21 1950:


June 6 1950:


July 7 1950:


Aug 1950:


Oct 15 1950:


And a different version that ís cropped:

#79

Nov 12 1950:


Nov 19 1950:


Dec 10 1950:


Jan 7 1951:


October 15 1950 #79:


#84 1951-01-07


#85 1951-01-21


#85

#86 1951-02-04


#87 1951-02-18


March 4 1951:


#90, April 1 1951:


And then something I can't explain in any other way than a numbering mistake: in October the numering picks up at #90 again and continues from there! I have not yet had a chance to look at the intervening months, but I will do so and get back to this.

Oct 7 1951:


And why would I have two different ones for October 28?

Oct 28 1951:


Oct 28 1951:


Nov 2 1951:


#94 Nov 25 1951:

Dec 2 1951:


Dec 23 1951:


Then I have a gap, which is where this one fits, #104:

#105

After the summer the series moved into a I Love Lucy ad series, still featuring the bellhop (who was also used on the ads in that tv-show).

Aug 17 1952:


Sept 7 1952:


Sept 9 1952:


Sept 28 1952:


Oct 5 1952:


Oct 19 1952:


Nov 9 1952:


Nov 30 1952:


Dec 20 1952:




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