Would You Buy a Piece of Soap From a Cartoon Figure?
Wednesday Advertising Day.
In IDW's wondeful artbook about Milton Caniff, editor Dean Mulhany showed a magazine ad for Fels-Naptha soap vy Caniff and Noel Sickles from 1936 under their joint pseudonym Paul Arthur. I had a look to see if they did more than just this one of ad, but couldn't find any. What I did find was a comic strip ad series which ran from early 1937 to somwhere late in 1938. Although the lay-out and look of that ad series is very similar to the ones Caniff and Sickles did for their Postum Coffee ads (most of which I have shown earlier), these seem to be by a different artist. Since the Postum ads were done for the Johnstone and Cushing ad agency, one can assume these come from the same outfit and are probably by one of the illustrators turned comics artists they used.