Wednesday Advertising Day.
After the Spirit Will eisner created a company called American Visuals that used his expertise as a comic creator to make advertising comics, give-aways and learning tools. In the war he had served as the editor of Army motors and learned a lot about using comics and illustrations to get attention, make a point or sell a product (or idea). One of the things he used at the Ordnance unit that produced Army Motors was posters and he used them again in his later assignments. Like these for the Pennsylvania Games Commission somewhere in the fifties or sixties.