Sunday, August 02, 2020

Not everything Is Black and White

Sunday Surprise Day.

In the late forties Milt Caniff and Noel Sickles did a series of newspaper comic strips ads together under the pseudonymn Paul Arthur. They had two clients: Mr. Coffee Nerves and Fels-Naptha. I have shown most (if not all of those, if you follow the links). Hre are two ads that are never mentioned, but I think they (or either of them) are involved with it as well. I have seen a lot of ads from this period and there are a lot of similarities between all of them. But these have that modern look of Caniff and Sickles in more than one place. I am putting them up here, so I can refer to them elsewhere, There done before the Paul Arthur ones, so I don't think it is someone aping them.


jay said...

Very interesting, Ger. Great find!

Ger Apeldoorn said...

I am still not sure who did them. Certainly not Caniff and Sickles on their own. But because it is early we may never know.